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At home on the move

Finally, people also want to feel as much at home as possible while commuting between home and work. They create their own environment in public transport with the aid of their iPod, laptop or mobile phone. Many still cling to the idea that ‘my car is my castle’, and still have no intention of giving up this form of mobile privacy despite the traffic jams and parking congestion. And airlines are also discovering the attraction of being ‘at home in the air’: more and more passengers are willing to pay a bit more for added comfort during flights: tailor-made entertainment, your own DVD player allowing you to watch what you want when you want it; and last but not least, that precious extra leg space.

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